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25-26 March 2024 Rotterdam Business School, The Netherlands.


Playful Learning in Next Generation Entrepreneurship

European Cooperation Partnership

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The main objectives of the project

Sensitisation and the development of skills on the part of students from entrepreneurship programs concerning the potential and design options of corporate gamification.

Cooperation of students from different European business schools in a joint study programme with the aim of exchange and the generation of European added value in the field of business start-ups.

Providing a methodology, toolkits, training and guidelines for usage of gamification in various fields of business education (BE) to teachers and learning designers in a European context.

Supporting the development of digital competencies as an integral part of higher education didactics among teachers and students and introducing new tools and methods for student engagements in academic teaching.



Gamification is the process of using game thinking and mechanics to engage audiences and solve problems.

Nicolas Brown, TU Dreseden

Gamification is not about making games. It's about making things more engaging.

Ema Ducon, DOBA Student


Gamification is the process of turning a task into a game in order to motivate people to do it.

Paweł Urgacz, WSB University

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